By 2015, the Company had quickly become a leading supplier of products made from Hibiscus calyx and gift boxes in Vietnam. Upon realizing that their effective business operations were generating a significant amount of environmentally damaging packaging, the co-founders had to take strong steps for transformation.
All of Trao's products and services help humanity open the path to a luckier and more wondrous future. Currently, Trao's four main business areas include: Seed Gifts (Gieo), Books (Trao Publishing), Children's Music (Trao Studio), Courses (Seed School).
Having undergone over 11 years of creativity and innovation, Trao Group's collection of products and services has achieved diversity with 43 product lines that balance caring for customer needs while remaining in harmony with the benefits of all of nature.
Since 2012, the events sponsored by Trao and Gieo have spanned various fields such as music, art, charity, sports, entrepreneurship, and education. Some notable events include: Nick Vujicic's event in Hanoi (2013), TPBank World Golf Championship (2015), Khoe Creative Festival (2018, 2019), Annual Charity Bazaar.
Since 2016, Gieo has begun to introduce Lucky Seeds and Spring sowing as an alternative to the traditional giving lucky money (li xi) in cash and Picking the first buds/sprouts of spring for good luck.When successful, the project will help billions of seeds be sown, millions of trees be planted, and millions of people be inspired to become more kind and love nature.
The product immediately received support from teachers, parents, and businesses. In that year, Chuyen dong 24h and ANTV were the first two television channels to do a report on Seed Lucky Money.
The photo series, created by Gieo and consisting of 10 images, was immediately Kenh14 and Afamily reported on. According to Afamily, this meaningful photo series will make you want to give children Seed Lucky Money this Tet.
The competition encouraged everyone to save seeds after eating fruit, write beautiful wishes and personally make lovely envelopes to hold the seeds, then gift them to loved ones at the beginning of the new year.
15 press and media outlets participated in reporting on the competition. 35 seed lucky money making events were held. In the same year, Vinpearl Vinpearl also organized the Seed Lucky Money Design Competition for children across all 9 of their resorts nationwide, following Gieo's format. Simultaneously, Vinpearl also gifted Gieo's Seed Lucky Money to all their customers during the Lunar New Year.
The cafe is a fresh and peaceful green space. Throughout its 4 years of partnership, Gieo Cafe has organized numerous events and workshops on music, art, the environment, green living, and happy living for Trao Group.
In March 2023, when Trao Group relocated its operations, Gieo Cafe was also transferred to a friend of Gieo's.
Tet 2020, the Seed Lucky Money Design Competition returned for its 2nd edition. This time, the competition was co-organized by the Grassroots Information Department (Ministry of Information and Communications). The competition attracted the participation of 102 schools across 20 provinces, cities, and islands, with Seed Lucky Money making events Seed Lucky Money making events held.
The closing ceremony and award presentation event took place at Marie Curie School (Hanoi), attracting 1000 attendees, and including many guests from the Government and 60 press and media agencies.
In Tet 2019, Vinpearl gifted Gieo's Seed Lucky Money to all customers across the entire Vinpearl Resort system. In Tet 2020, Omo included Gieo's Seed Lucky Money in 125 Co-opmart supermarkets and their program"joyfully plant Tet buds, get dirty sow good things". Additionally, many other corporations have also collaborated with Gieo in green living programs such as Google, Grab, Heineken, FPT, Mobifone, Toyota, Vissai.
Ms. Jacinda Ardern received meaningful gifts from Trao. As someone who cares about the environment, Ms. Jacinda Ardern expressed her delight and appreciation for Trao's products.
See more details Link
This 100-page full-color comic book will take you to the fairytale land of Gieo – a place that nurtures small, beautiful, and fresh things for this Earth. The book is a deeply humane work about respect, love for nature, and kindness.
To learn more about the book, you can click on link.
At that time, the book had only a trial reading version and was not yet printed. The teachers prepared lessons with slides for the students in class. Afterward, Mr. Luong Ngoc Duc was also invited to the school to interact with the students.
The song marked the beginning of Trao Group's songwriting career. ‘Sowing Green Dreams’ tells the story of ‘Ô La La’ – the Hero Seed, on its journey to sprout into a green seedling. The song was a collaboration between Trao and musician Ninh Van Hai.
The book bringing readers a new perspective on the true wisdom of human beings. In that perspective, wisdom is lovenot deception.
You can order Gieo's books at link.
The book opens the path to new adventures of luck, joy and wonders for you.
Trao Group has served thousands of businesses with their products, including many companies on the list of Fortune 500 Global and Top 100 enterprises leading Vietnamese enterprises such as Unilever, Grab, Vingroup, Vietcombank, Hafele, Bosch, Toyota, and the Intercontinental Hotel.
Trao helps people gift to each other and become happier. Each year, tens of thousands of Trao's Tet gift boxes have been transported to bring joy and excitement to Vietnamese families during the warm and loving Tet holiday.
Trao always maintains a long-term commitment to its business endeavors. We often dedicate significant time to research and development to ensure our business activities bring much good and have lasting meaning for nature, our suppliers, and our customers.
The hibiscus calyx products from Trao Gourmet & Gifts are chosen by leading brands in hotels, tourism, and culinary arts, for example Golden Gate, Highlands Coffee, Trung Nguyen Coffee, Intercontinental Hotel, JW Marriott, Sheraton and New World Saigon..
11 years ago, Hibiscus was just a kind agricultural product. Then, through the creativity of Trao Gourmet & Gifts, Hibiscus has become a product cherished by many customers not only for its quality but also because its story, emotion and the experience that it brings.
Trao has worked with many artists, designers, and creative agencies to ensure that every product reaching customers is meticulous in terms of quality, product packaging, and service.
Since 2016, Trao Gourmet & Gifts has sought every way to minimize the environmental impact of this business line. In 2018, Dan Tri Newspaper also reported on a letter of apology to the Earth from Trao Group. In 2022, after unsuccessful efforts to change, Trao Group temporarily suspended this business line because it was no longer aligned with the company's core values.
Kenh14: Choáng ngợp với những hộp quà có “visual” quá lung linh trong Tết này
Vietnamnet: Quà Tết 2019 lần đầu tiên được bán như vé máy bay
Báo Tuổi trẻ: Người đi gieo hạt
Báo Vietnam Finance: CEO Lương Ngọc Đức: ‘Thiên nhiên nên là cổ đông lớn nhất của doanh nghiệp.
Báo Tuổi Trẻ: Viết lại cái kết cho Tấm Cám, Sơn Tinh – Thủy Tinh
The co-founder of Trao Group and Trao Group and Gieo – The Art of Giving Lucky Seeds,Mr. Luong Ngoc Duc gave an interview to VTC14 alongside cultural expert Pham Ngoc Trung about the culture of ‘Seed Lucky Money’.
A report on Seed Lucky Money produced by ANTV channel at Truc Lam Kindergarten – Tet 2018
Report ‘Sowing Seeds of Dreams – Nurturing Happiness’ – National Assembly Television – Tet 2019
Seed Lucky Money gifted by students at Swit English center to children at SOS Children's Village – VTC10 Report
Gieo's Seed Lucky Money idea on the Tedx stage 06/2018
Seed Lucky Money featured on the "Kind Deeds" program of VTV1 channel – Tet 2018
Report on Seed Lucky Money on VTC14 channel – Spring of the Pig 2019
