ABOUT Trao Group
VISION: A happy world where everyone gives more
Trao's dream is to open the road for human to go back to nature. Through its projects, Trao envisions a world where humans can live in harmony and co-operate with nature.
MISSION: Promote the culture of giving with respect
The Earth does not have enough resources to sustain human greed, which is the root cause of all suffering on this planet such as wars, environmental pollution and climate change..
However, if each person just 1% more, the Earth will once again become a wonderful place to live.
Moreover, true giving must start from respect — meaning from a deep understanding of human and nature.
In Latin, Respect also means to see something (Spect) again (Re-).
- Ideas and preparation: Since 2012
- Officially established: May 2016
- Place of establishment: Danang City (Vietnam)
- Headquarter: Hanoi Capital (Vietnam)
- Meaning of the word Trao: To give with respect
- Logo's meaning: Enso Circle - "The art of imperfection"
- Slogan: Give Differently
- Management Method: The Trao Way
- Product Philosophy: Respectful products at respectful prices
PROJECTS
- Gieo – The Miracle Gifts from Seeds: tells stories about how miracles come to life. From there, seeds become the most affordable, yet the most unforgettabe gift to give to someone.
- Trao Books: publishes 'sowing miracles' book series for children. The series helps children open up a future of freedom and humanity for themselves and mankind.
- Trao Studio: composes songs and musicals for children. Trao Studio's music will always sparkle with love for life and nature.
- Seeds School: trains The Trao Way of working and managing a company. It helps everyone to work in the RIGHT way, achieve more results with less stresses.