The Cọp album brings a fresh breeze to the children's music market.

It is easy to see that in the current music charts, most of the trending songs are about romantic love or pressing social issues. A large number of these works cater to the listening and entertainment needs of the youth. This contributes to “certain factors” that prevent children's music from attracting enough attention from the community, leading to the issue of a “shortage of children's music” in the Vietnamese market. 

There are several factors contributing to the shortage of children's music in the current Vietnamese music market: changes in children's music listening habits, changes in music education in schools, the lack of programs and musical nights for children, and the low profitability of creating children's music, among others. With so many contributing factors, if timely changes are not made, it will easily lead to the stagnation of "children's music" and halt its development.  

Album Cọp đem đến cho thị trường âm nhạc thiếu nhi làn gió mới 1

"Baby Shark" – One of the songs that reflects the current music listening preferences of children.

There are many ways to enrich the children's music market. 

Dedication to children's music 

With each factor, there will be different solutions, but there is one common method: dedication. Dedication means caring, being concerned, and taking real actions to improve in a more positive direction. If we consider the world of children's music as a niche music market, then dedication is shown through paying attention to that market, having a deep passion for its development, and contributing one's talent and actions to change its landscape. 

As a parent of young children, dedication is reflected in observing the music preferences and habits of children to guide and find appropriate musical works for them. As an educator, dedication is shown through observing and nurturing the artistic soul of young learners with children's music works that carry specific values, messages, and profound lessons. For an artist, dedication is reflected in understanding the current children's music market, composing new children's music works with rich perspectives. 

Album Cọp đem đến cho thị trường âm nhạc thiếu nhi làn gió mới 2

One of the children's music works that has stood the test of time by Composer Vũ Hoàng and Composer Lê Văn Lộc

Changing the perspective, exploring the messages that have been crystallized 

The Y and Z generations are very familiar with children's songs from the previous generation of composers: Composer Phạm Tuyên, Composer Hoàng Vân, Composer Hoàng Lân, Composer Phong Nhã, and their songs have lived on through time. Today, the Alpha generation is exposed to children's songs by young composer Nguyễn Văn Chung, such as "Mẹ ơi có biết" (Mom, do you know) and "Gia đình nhỏ hạnh phúc to" (Small family, big happiness), along with foreign children's music works translated into Vietnamese. The messages conveyed to children still appear through the lyrics and melodies of the songs in a simple and straightforward manner. However, these works still lack diversity in terms of quantity and the depth of the themes explored. What if children's songs were derived from fairy tales that have deeply embedded themselves in the collective consciousness of the Y and Z generations? Even more so, these fairy tales have encapsulated valuable lessons passed down through generations of ancestors. From this, messages of truth, goodness, and beauty could continue to be spread to the Alpha generation. 

Album Cọp đem đến cho thị trường âm nhạc thiếu nhi làn gió mới 3

Composer Hoàng Vân is a representative author of children's music works.

Exploring the perspective of composition from fairy tales is not a new idea, but it serves as a motivation for authors to continue producing children's music. Cultural life has always been present across many decades, and humanistic lessons will never be lost. If these lessons are conveyed appropriately through children's music, they will undoubtedly bring positive developments to the musical landscape. The children, when nurtured with children's music that embodies goodness, truth, and beauty over the years, will become the next generation of authors, ensuring that children's music continues to thrive and remain vibrant.  

Album Cọp đem đến cho thị trường âm nhạc thiếu nhi làn gió mới 4

Exploiting the perspective of children's music from fairy tales.

Constantly creating the world of music for children 

If we always maintain the mindset of "no limits, never stop creating," the world of music for children will never be countable. It is this mindset that will inspire authors and music artists to dedicate themselves to the world of children. Each generation will create different colors for the sky of young minds. And composing children's music will be an effective way to continue spreading the beautiful values of life to children. Through music, with its rich lyrics and melodies, messages and lessons will continue to be preserved, inherited, and developed. 

If we can make our own life and the lives of others better, then what are we still waiting for?