The 6 core values of Trao
Trao Group is a company built on love and dedication
Trao gives more than it receives
The aspiration of Trao Group begins right from the company's name. The word "Trao" in Vietnamese means to give with respect.Trao dreams of becoming proof that a company will not go bankrupt by giving more than it receives.
Trao is like a flower, Trao
For Trao, true giving only happens when both the giver and the receiver are unaware of the gift's presence. That is giving selflessly, like the sunlight or the blooming of a flower..
And in the end, after all that time, the Sun never said to the Earth,
"You owe me."
Look at what can happen with a love like that!
It has lit up the entire sky.
– Rumi –
Kind products - Kind prices
Trao links business goals with social goals.We believe that we will not have to sacrifice one goal to serve the other. Trao only trades in kind products at kind prices and does not prioritize profit.
Every project of Trao is a legacy for future generations
Because Trao's dreams also resonate with the dreams of Nature, every project Trao undertakes is like planting a tree today so that future generations can enjoy its shade.
"Tomorrow's flowers sleep in today's seeds."
Art changes the world
Art is the blossoming of humanity. And Trao believes that only art has the power to change a thought or challenge a prejudice.
From this belief, Trao's products are meticulously crafted to become beautiful stories and works of art.
Business in harmony with nature
Trao Group creating and managing the company using a method that is The Trao Way. This method focuses on sowing rather than on results, because every success begins with a seed and also because"Nature does not hurry, yet everything is accomplished"..
