{"id":20371,"date":"2026-01-12T16:28:48","date_gmt":"2026-01-12T09:28:48","guid":{"rendered":"https:\/\/trao.com.vn\/?p=20371"},"modified":"2026-07-21T16:32:39","modified_gmt":"2026-07-21T09:32:39","slug":"hoa-hau-bao-ngoc-va-xu-huong-tet-ben-vung-khi-gen-z-dinh-nghia-lai-y-nghia-cua-phong-bao-li-xi","status":"publish","type":"post","link":"https:\/\/trao.com.vn\/en\/hoa-hau-bao-ngoc-va-xu-huong-tet-ben-vung-khi-gen-z-dinh-nghia-lai-y-nghia-cua-phong-bao-li-xi\/","title":{"rendered":"Hoa h\u1eadu B\u1ea3o Ng\u1ecdc v\u00e0 xu h\u01b0\u1edbng “T\u1ebft b\u1ec1n v\u1eefng”: Khi Gen Z \u0111\u1ecbnh ngh\u00e3i l\u1ea1i \u00fd ngh\u0129a c\u1ee7a phong bao l\u00ec x\u00ec"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh c\u1ed9ng \u0111\u1ed3ng tr\u1ebb ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng v\u00e0 gi\u00e1 tr\u1ecb tinh th\u1ea7n, Hoa h\u1eadu B\u1ea3o Ng\u1ecdc \u2013 \u0111\u1ea1i di\u1ec7n ti\u00eau bi\u1ec3u cho th\u1ebf h\u1ec7 Z \u0111\u1ea7y b\u1ea3n l\u0129nh v\u00e0 tri th\u1ee9c \u2013 \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng t\u00edch c\u1ef1c khi chia s\u1ebb c\u00e1ch \u0111\u00f3n T\u1ebft nh\u1eb9 nh\u00e0ng nh\u01b0ng \u0111\u1ea7y \u00fd ngh\u0129a th\u00f4ng qua vi\u1ec7c thay \u0111\u1ed5i th\u00f3i quen l\u00ec x\u00ec truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

Gen Z v\u00e0 n\u1ed7 l\u1ef1c “Xanh h\u00f3a” phong t\u1ee5c T\u1ebft<\/b><\/h3>\n

Kh\u00f4ng n\u1eb1m ngo\u00e0i xu h\u01b0\u1edbng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, Hoa h\u1eadu B\u1ea3o Ng\u1ecdc l\u1ef1a ch\u1ecdn L\u00ec x\u00ec H\u1ea1t gi\u1ed1ng l\u00e0m t\u00e2m \u0111i\u1ec3m cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng du xu\u00e2n c\u1ee7a m\u00ecnh. V\u1edbi c\u00f4, m\u1ed9t c\u00e1i T\u1ebft b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c h\u1ea1n ch\u1ebf r\u00e1c th\u1ea3i nh\u1ef1a, m\u00e0 c\u00f2n l\u00e0 gieo tr\u1ed3ng nh\u1eefng gi\u00e1 tr\u1ecb s\u1ed1ng v\u00e0 c\u1ea3 nh\u1eefng \u01b0\u1edbc m\u01a1 m\u1edbi.<\/span><\/p>\n

B\u1ea3o Ng\u1ecdc chia s\u1ebb: <\/span>\u201cTh\u1ebf h\u1ec7 c\u1ee7a Ng\u1ecdc lu\u00f4n t\u00ecm ki\u1ebfm s\u1ef1 k\u1ebft n\u1ed1i th\u1eadt s\u1ef1. Thay v\u00ec nh\u1eefng phong bao l\u00ec x\u00ec n\u1eb7ng t\u00ednh v\u1eadt ch\u1ea5t \u0111\u00f4i khi g\u00e2y \u00e1p l\u1ef1c cho c\u1ea3 ng\u01b0\u1eddi t\u1eb7ng l\u1eabn ng\u01b0\u1eddi nh\u1eadn, Ng\u1ecdc ch\u1ecdn h\u1ea1t gi\u1ed1ng. \u0110\u00f3 l\u00e0 c\u00e1ch ch\u00fang m\u00ecnh t\u1eb7ng nhau m\u1ed9t s\u1ef1 s\u1ed1ng, m\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u0103m s\u00f3c m\u1ea7m xanh v\u00e0 c\u00f9ng nhau h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng cho b\u1ea3n th\u00e2n, m\u00f4i tr\u01b0\u1eddng v\u00e0 nh\u00e2n lo\u1ea1i.\u201d<\/span><\/i><\/p>\n

\"\"<\/p>\n

Hoa h\u1eadu B\u1ea3o Ng\u1ecdc th\u00edch th\u00fa v\u1edbi b\u1ed9 Combo L\u00ec x\u00ec H\u1ea1t gi\u1ed1ng c\u1ee7a Gieo<\/em><\/p>\n

T\u1eeb “L\u00ec x\u00ec t\u00e0i l\u1ed9c” \u0111\u1ebfn “L\u00ec x\u00ec tr\u1ea3i nghi\u1ec7m”<\/b><\/h3>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t trong c\u00e1ch \u0111\u00f3n T\u1ebft c\u1ee7a n\u00e0ng h\u1eadu ch\u00ednh l\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb gi\u00e1 tr\u1ecb s\u1edf h\u1eefu sang gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m. C\u00f9ng v\u1edbi L\u00ec x\u00ec H\u1ea1t gi\u1ed1ng, B\u1ea3o Ng\u1ecdc g\u1ee3i \u00fd nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u1eadm ch\u1ea5t Gen Z nh\u01b0ng v\u1eabn v\u1eb9n nguy\u00ean h\u1ed3n c\u1ed1t d\u00e2n t\u1ed9c:<\/span><\/p>\n

    \n
  • T\u1ebft c\u1ee7a s\u1ef1 t\u0129nh l\u1eb7ng v\u00e0 vi\u1ebft xu\u1ed1ng:<\/b> Thay v\u00ec \u1ed3n \u00e0o, c\u00f4 d\u00e0nh th\u1eddi gian \u0111\u1ec3 vi\u1ebft xu\u1ed1ng nh\u1eefng \u01b0\u1edbc m\u01a1 v\u00e0 m\u1ee5c ti\u00eau l\u00ean nh\u1eefng m\u1ea9u gi\u1ea5y nh\u1ecf \u0111i k\u00e8m t\u00fai h\u1ea1t gi\u1ed1ng. \u0110\u00e2y l\u00e0 c\u00e1ch ng\u01b0\u1eddi tr\u1ebb th\u1ef1c h\u00e0nh hi\u1ec7n th\u1ef1c h\u00f3a mong \u01b0\u1edbc m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c.<\/span><\/li>\n
  • Trao tri th\u1ee9c thay v\u00ec v\u1eadt ch\u1ea5t:<\/b> B\u00ean c\u1ea1nh h\u1ea1t gi\u1ed1ng, nh\u1eefng cu\u1ed1n s\u00e1ch hay c\u0169ng \u0111\u01b0\u1ee3c c\u00f4 \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn \u0111\u1ec3 l\u00ec x\u00ec.<\/span><\/li>\n
  • Gieo m\u1ea7m thay v\u00ec h\u00e1i l\u1ed9c:<\/b> M\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ecf nh\u01b0ng mang th\u00f4ng \u0111i\u1ec7p l\u1edbn \u2013 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u n\u0103m b\u1eb1ng c\u00e1ch gieo th\u00eam m\u1ea7m xanh thay v\u00ec b\u1ebb c\u00e0nh l\u1ed9c t\u1ea1i c\u00e1c \u0111\u1ec1n ch\u00f9a.<\/span><\/li>\n<\/ul>\n

    \"\"<\/p>\n

    L\u00ec x\u00ec H\u1ea1t gi\u1ed1ng c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i nh\u1eefng k\u00fd \u1ee9c t\u1ed1t \u0111\u1eb9p r\u1ea5t l\u00e2u trong l\u00f2ng ng\u01b0\u1eddi nh\u1eadn.<\/em><\/p>\n

    Lan t\u1ecfa tinh th\u1ea7n “Gieo t\u1eed t\u1ebf”<\/b><\/h3>\n

    Th\u00f4ng qua h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh, B\u1ea3o Ng\u1ecdc mong mu\u1ed1n g\u1eedi g\u1eafm \u0111\u1ebfn c\u00e1c b\u1ea1n tr\u1ebb m\u1ed9t th\u00f4ng \u0111i\u1ec7p: M\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t “\u0111\u1ea1i s\u1ee9 xanh”. Vi\u1ec7c trao \u0111i m\u1ed9t bao l\u00ec x\u00ec h\u1ea1t gi\u1ed1ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng “\u0111\u1ed9c – l\u1ea1”, m\u00e0 l\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n v\u1ec1 l\u1ed1i s\u1ed1ng tr\u00e1ch nhi\u1ec7m v\u00e0 s\u1ef1 t\u1eed t\u1ebf v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

    C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u1ee7a B\u1ea3o Ng\u1ecdc \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng v\u00e0 c\u00e1c b\u1ea1n tr\u1ebb Gen Z, m\u1edf ra m\u1ed9t \u0111\u1ecbnh ngh\u0129a m\u1edbi v\u1ec1 phong v\u1ecb T\u1ebft hi\u1ec7n \u0111\u1ea1i: Nh\u1eb9 nh\u00e0ng, nh\u00e2n v\u0103n v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n

    D\u1ef1 \u00e1n<\/i><\/b> \u201c<\/span><\/i>L\u00ec x\u00ec Hat gi\u1ed1ng\u201d<\/i><\/b> do Hoa h\u1eadu B\u1ea3o Ng\u1ecdc th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng b\u1edfi <\/span><\/i>Gieo - The Miracle Gift from Seeds<\/i><\/b> (thu\u1ed9c C\u00f4ng ty C\u1ed5 ph\u1ea7n Trao Group). Gieo l\u00e0 \u0111\u01a1n v\u1ecb \u0111\u1ea7u ti\u00ean s\u00e1ng t\u1ea1o v\u00e0 qu\u1ea3ng b\u00e1 cho L\u00ec x\u00ec H\u1ea1t gi\u1ed1ng t\u1ea1i Vi\u1ec7t Nam k\u1ec3 t\u1eeb 2016. Su\u1ed1t g\u1ea7n 1 th\u1eadp k\u1ef7, Gieo \u0111\u00e3 lan t\u1ecfa n\u00e9t \u0111\u1eb9p c\u1ee7a L\u00ec x\u00ec H\u1ea1t gi\u1ed1ng t\u1edbi h\u01a1n 1,000 tr\u01b0\u1eddng h\u1ecdc v\u00e0 doanh nghi\u1ec7p tr\u00ean c\u1ea3 n\u01b0\u1edbc. Khi th\u00e0nh c\u00f4ng, m\u1ed7i n\u0103m, L\u00ec x\u00ec h\u1ea1t gi\u1ed1ng s\u1ebd gi\u00fap h\u00e0ng t\u1ef7 h\u1ea1t \u0111\u01b0\u1ee3c gieo, h\u00e0ng tri\u1ec7u c\u00e2y \u0111\u01b0\u1ee3c tr\u1ed3ng v\u00e0 h\u00e0nh tri\u1ec7u ng\u01b0\u1eddi \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi y\u00eau thi\u00ean nhi\u00ean v\u00e0 t\u1eed t\u1ebf h\u01a1n.<\/span><\/i><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

    Trong b\u1ed1i c\u1ea3nh c\u1ed9ng \u0111\u1ed3ng tr\u1ebb ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng v\u00e0 gi\u00e1 tr\u1ecb tinh th\u1ea7n, Hoa h\u1eadu B\u1ea3o Ng\u1ecdc \u2013 \u0111\u1ea1i di\u1ec7n ti\u00eau bi\u1ec3u cho th\u1ebf h\u1ec7 Z \u0111\u1ea7y b\u1ea3n l\u0129nh v\u00e0 tri th\u1ee9c \u2013 \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng t\u00edch c\u1ef1c khi chia s\u1ebb c\u00e1ch \u0111\u00f3n T\u1ebft nh\u1eb9<\/p>","protected":false},"author":1,"featured_media":20152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,86,273],"tags":[],"class_list":["post-20371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-ve-gieo","category-li-xi-hat-giong"],"_links":{"self":[{"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/posts\/20371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/comments?post=20371"}],"version-history":[{"count":2,"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/posts\/20371\/revisions"}],"predecessor-version":[{"id":20373,"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/posts\/20371\/revisions\/20373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/media\/20152"}],"wp:attachment":[{"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/media?parent=20371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/categories?post=20371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trao.com.vn\/en\/wp-json\/wp\/v2\/tags?post=20371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}